Articles

Journals
  1. Page, K. L., DK., & Mapstone, M. (In-review) How does the Web Make Youth Feel (TWMMF): Exploring the Popular Digital Native Rhetoric, Journal of Marketing Management. [Blog Post]
  2. Page, K. L., Robson, M., & Uncles, M. D. (In-review) Consumer Knowledge & Web Usability, International Journal of Research in Marketing (IJRM)
  3. Page, K. L. (In-review) Emerging Principles of Social Web Marketing International Journal of Management Reviews.
  4. Morgan, R. E., & Page, K. L., (2008) Managing Business Transformation to Deliver Strategic Agility, Strategic Change, Vol. 17 92), 155-168, ISSN: 1057-9265. [Abstract]
  5. Page-Thomas, K., Moss, G., Chelly, D. &  Yabin, S. (2006) The Provision of Service Delivery Information Prior to Purchase: A Missed Opportunity,  International Journal of Retailing & Distribution Management (IJRDM), Vol. 34 (4/5), pp.258-277. ISSN: 0959-0552. [Abstract][Blog Post]
  6. Page-Thomas, K., (2006) Task-Orientated Perceptions of the World Wide Web, Behaviour and Information Technology (BIT), Vol. 25 (Nov-Dec), 469-477 ISSN 0144-929X. [Abstract]
  7. Page-Thomas, K., (2005) Electronic Marketing: The Bigger Picture, The Marketing Review. Vol. 5 (3, Autumn), pp.243-262.  ISSN 1469-347X. [Abstract][Blog Post]
  8. Page, K. L., & Uncles, M. D. (2004) Consumer Knowledge of the World Wide Web: Conceptualisation and Measurement Psychology & Marketing, Vol. 21 (August), pp. 573-591. ISSN: 0742-6046. [Abstract][Blog Post]
  9. Page, K. L. (2001) Book Review: ‘Internet Marketing’ Editors: J. N. Sheth, A. Eshghi and B. C. Krishnan, The Journal of Brand Management, Vol. 8 (May), No. 4-5, pp. 371-373. [Abstract]
Case Insights
  1. Page, K. L., (Forthcoming) Rage Against the Machine (RATM) has the X-Factor, in Baines, Fill & Page, Marketing, 2nd Edition (Dec. 2010) (Case Insight). [Blog Post]
  2. Page, K. L., (Forthcoming) Branding through User-Generated Content: Skittles.com, in Baines, Fill & Page, Marketing, 2nd Edition (Dec. 2010) (Online Case Study).
  3. Page, K. L. (2009) Electronic Marketing Case Studies in Fill, C. Marketing Communications (Fifth Edition), Prentice Hall. [Case List]
  4. Page, K. L. (2008) Connectivity, Control & Co-Creation in Social Media Marketing: The Facebook Chapter: Online Case Study, in Baines, Fill & Page (1e), Marketing, Oxford University Press, Oxford.
  5. Page, K. L. (2006) Case Insights on Electronic Marketing (Chapters 1-24) in Brassington & Pettitt, Principles of Marketing, (Fourth Edition) Prentice Hall. [Website][Case List]
Books and/or Book Chapters
  1. Baines, P., Fill, C., & Page, K. L., (Forthcoming) Marketing (2nd Edition), Oxford University Press, Oxford. [Website]
  2. Beynon, M., & Page, K. L., (Forthcoming) Analysing Incomplete Consumer Web Data using the Classification and Ranking Belief Simplex (Probabilistic Reasoning and Evolutionary Computation) in MISuSC.
  3. Baines, P., Fill, C., & Page, K. L. (2008) Marketing (1e), Oxford University Press; [Ranked in Top 5 Marketing Principles textbook titles in UK: 1st edition sold over 10,000 copies]. Including: Page, K. L. (2008) Marketing: Online Resource Centre (First Edition), Oxford University Press; Page, K. L. (2008) Marketing: Marketing Resource Bank on DVD (First Edition), Oxford University Press. [Website]
  4. Page, K. L. (2003) MBA E-Business Marketing Study Guide (2nd Edition), APESMA Distance Education.
  5. Page, K. L. & Tapper, C (2001) MBA E-Business Marketing Study Guide (1st Edition), APESMA Distance Education.
Conferences
  1. Page, K. L., (2010) How the Web Makes Me Feel? Youth Emotional Responses to the Web, Academy of Marketing Conference, 6-8th July 2010, Coventry (UK). [Blog Post]
  2. Page, K. L. (2010) Symposium: Defining Social Media Expertise in a Digital World with McDaniel, R., (Florida) and Lindgren, R. (Florida), Digital Media & Learning Conference 2010 (UCLA – San Diageo).
  3. Morgan, R. E., Page, K. L., Berthon, P. and Vprhies, D. W., (2008) Exploration and Exploitation in New Product Development: A Question of Interdependence or Independence; American Marketing Academy (AMA) Winter Conference, February 15th-18th, Austin, Texas.
  4. Page-Thomas, K. L., Robson, M., & Uncles, M. D. (2007) Men and Machines! Testing the Moderating Effects of Usage Context and Gender on the Relationship Between Web Knowledge and Web Usability.36th EMAC conference, May 2007, Reykjavik, Iceland
  5. Page-Thomas, K. L. & Kubacki, K. (2005) How Useful is the Web Where You Live? Investigating Consumer Perceptions of the Web in Poland and the UK, 2005 Academy of Marketing Conference, Dublin, July 5-7th
  6. Reynolds, N., Page, K. L. & Burns, J. (2004) The Effect of Web Site Quality and Satisfaction on Visit Duration, 2004 Academy of Marketing Conference, Gloucestershire, July 6-9th
  7. Page, K. L. (2003) What Do Researchers Really Mean By Usage? Measuring Current Web Session Usage Experience, 2003 Academy of Marketing Conference Proceedings, Birmingham July 8-11th
  8. Page, K. L & Uncles, M. D (2000) ‘Perceived Ease of Web Use and Perceived Usefulness of the Web: Multi-item Scale Development,’ ANZMAC 2000 Conference Proceedings, Griffith University, Gold Coast, QLD,  Aron O’Cass and Gary Wolfe, Nov-Dec  2000, pp 916 – 920
  9. Cowley, E., Page, K. and Handel, R. (2000), “Attitudes toward internet advertising implications for the world wide web”, ANZMAC 2000 Conference Proceedings, Griffith University Gold Coast, QLD, Aron O’Cass and Gary Wolfe,: Nov-Dec 2000,
  10. Page, K. L. (1999) ‘Media Knowledge: Discussion and Conceptualisation,’ 28th EMAC Conference Proceedings, Berlin Germany, May 11th – 14th
  11. Mizerski, R., Straughn-Mizerski, K., Forrest, E. & Page, K. (1998) ‘Receptivity to Marketing Communications: Individual Trait or Communications Effects,’ Marketing Communications Conference, USA, April,
  12. Page, K. L. (1997) ‘The Relationship Between Market Mavenism and Exploratory Behavioural Tendencies as mediated by Optimum Stimulation Level (OSL) – Work in Progress’ ANZMAC 1997Conference Proceedings, Monash University, Melbourne, Vol 3, Pg 682.
Doctoral Research
  1. Awarded: October 2003: Title: “World Wide Web Perception & Use: Investigating the Role of Web Knowledge” Institution: University of New South Wales (UNSW), Sydney, Australia. Supervisor & Director of Studies: Prof. Mark Uncles. [Dissertation]

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