Contributing to and Sharing Human Knowledge
CASE Insights adopts the philosophy of contributing to and sharing knowledge through insights.
The aim of this initiative is to contribute to the development of knowledge about marketing’s evolution through technology. By this we mean human knowledge, be it academic, practitioner, or student. We do this through the writing and publishing of research articles and notes about each research project.
Contributing to knowledge is about more than just writing and publishing articles. It is also about sharing this knowledge, and not just in academic circles. Everyone has knowledge to share. Here you will find an evolving list of research articles we have contributed to and/or authored.
To ensure the articles are accessible, we have provided links to their full-text and written a research note commenting about why we did the research, how we did it and what core research insights we generated.
Research Articles & Notes
- Measuring Social Web Expertise: Moving Beyond Usage Experience! - June 15, 2009
- Delivery Information: The Achilles' Heel of Online Retailing - May 26, 2009
- Types of Electronic Marketing Activities - May 9, 2009
- Introducing EMAM! - May 9, 2009
