CASE Insights is a research initiative exploring marketing’s evolution through technology and documenting this journey through insights.
With the principles of generating and sharing insight, the core aim of the initiative is to explore, document and be part of the journey about marketing’s evolution through technology.
Marketing is evolving and has been for generations because of the adoption and use of electronic tools, channels and technologies. How we manage marketing activities, how we implement them, the skills we need and importantly how we talk about marketing is evolving because of the development in electronic resources.
A Dialogue about Marketing’s Evolution
Participants in this research initiative are part of an ongoing dialogue about Marketing’s evolution through technology. In reality we all coexist and cocreate within social networks. Be it education, business, industry, or community networks. We are all connected in how we live, learn and engage. Being part of this dialogue is grounded on the beliefs that:
- Everyone learns differently and through different channels
- Learning is best achieved through participation and engagement
- Learning is a fluid dialogue that coevolves
Participation in this dialogue is undertaken by being in the space of marketing as it evolves – as marketing channels are developed and tested, as technology options are discussed, and as events are launched. By stalking, talking, interacting, delivering, and documenting the journey of marketing’s evolution through technology and writing about this journey.
Documenting the Journey
This research initiative aims is to generate and document insights about marketing’s evolution. Grounded in the use of case methodologies and a social-system worldview, the creation of insights is based on the following core beliefs:
- Real insights come from real life
- Insights can come from anyone and anywhere
- Insights are a story – they are fluid and coevolving
Insights are generated using multiple methodologies and in collaboration with colleagues and strangers from all over – be it industry or academia. From conversations, meetings, observation, interviews, group discussions, desk research or surveys, the options are endless. Insights about marketing’s evolution through technology can come from anywhere.
For more information about this research initiative or to be part of the journey contact:
Dr. Kelly Page
Insight Architect
CASE Insights
