My favourite of course is the podcast for Chapter 17, the Digital Marketing chapter.
If you are a student taking Marketing for the first time, or just interested in reviewing your knowledge, these podcast summaries will provide a useful review to aid you in your revision of the material covered in each chapter of our book. If interested in learning more about some of the specific areas of Marketing such as Digital, Services, International or Retailing, download just the specific chapters and have a listen.
These podcast are freely available on iTunes for all who are learning about, interested in or students of marketing.
Share and Enjoy