This blog post is about one of my presentations on “Building Social Brands Online”. It includes case insights from: Skittles, Rage Against the X-Factor, Patients Like Me, Compare the Meer Kat and National Theatre Wales. Key message: Social Brands are about people, conversations, dialogue, listening, and being ‘part’ of a community. Not promoting or communicating to it!
This blog post introduces my 6-week ‘Stateside Learning journey’ in which I spend 6 weeks at Northwestern (Chicago), Columbia (New York) and SFU (Vancouver), with the aim to meet, work and collaborate with a number of very interesting, and intelligent minds in the fields of Digital Media and Communications, Education and Learning.
This blog post is about the Three F’s of Facebook: Having Friends! Developing Friendships! OR Just Being Friendly! In this post, we reflect on something that perhaps we should all reflect on: What do the terms ‘friends’, ‘friendship’ and the action ‘being friendly’ means to us, others and in our social worlds! An important reflection, especially before we add people to our FB profile; share or tag photos with/of them; email, text, call or hang out with them or better yet … invite them to be part of our world!
This blog post is about the appointment of Professor Ian Hargreaves as the Professor of Digital Economy at Cardiff University. The Chair of Digital Economy was created in order to establish a cross-departmental research and education focus on issues arising from the growth of the digital economy. The chair is based jointly in Cardiff School of Journalism, Media and Cultural Studies (JOMEC) and Cardiff Business School (CARBS).