Well this weekend ends a very busy and insightful week. On Monday I made my way to Coventry for the 2010 Academy of Marketing (AM) Conference being hosted by Coventry University Business School. The theme of the conference was ‘transformational marketing’ – the role of marketing in driving organizational, social, community and environmental change. So I was hoping to see a few papers talking about digital media in marketing driving this type of change. Read More
AM Conference 2010: Discovering a New DNA of Marketing Academe
July 10, 2010 – 6:56 pm
Digital Media Literacy in Business Management & Marketing
June 23, 2010 – 3:39 am
Last week I had the pleasure of spending an afternoon with DK, Mark and Karl from Mediasnackers, facilitating a Business Development workshop for them. At this workshop we discussed the What, How and Why Mediasnackers do what they do. It was a great afternoon, but not only did Mediasnackers walk away with some insights into their evolution, so did I!
The afternoon inspired me to reflect on the very same questions for what I do, the reason I started CASE Insights and found myself leaving the commercial marketing research sector for academic research and teaching. Reflection I haven’t done for a couple of years and given how difficult it can be juggling teaching, research, administration, marking, supervision and life … I thought it was increasingly important to revisit these questions! Read More
Martin Evans: A Tribute
May 19, 2010 – 4:11 pm
This week, Cardiff Business School mourns the passing of a great scholar, Mr. Martin Evans. This blog post is a tribute to his life and career in Marketing. To read more about Martin Evans and to read the thoughts of his colleagues, friends and students, visit the Online Book of Condolence. He was an inspiring scholar and colleague.
Martin Evans
“A contributor to knowledge”; “a creator of impact”; ”a giving citizen in the academic research community”: all are most certainly terms that describe Martin Evans. Martin Evans was not just a teacher, or a lecturer. He was also an inspiring research scholar whose research interest and research integrity was grounded first and foremost in making a contribution to knowledge in the fields of Direct and Interactive Marketing, Consumer Behaviour and Marketing Research. Read More
Ada Lovelace Pledge: Prof. Donna Hoffman
March 25, 2010 – 12:51 pm
On the 24th March, we celebrate Ada Lovelace Day. This is a day that recognises the contribution of women in technology and science. It is so named after the world’s first programmer – Ada Lovelace. On this day it is encouraged to post a blog about a women in technology and science we most admire. So who do I most admire? Read More
DML2010: In reflection!
March 1, 2010 – 12:02 pm
In an earlier post at the beginning of DML2010, I recalled a number of questions raised for reflection throughout the conference and from this I added a fourth. However I heed the onus from Sonia Livingstone that perhaps we are asking the wrong questions and from her talk, a number of the questions/statements she raised [that I tweeted] I include here – as reflections from my DML 2010 experience (and no doubt clouded by my own societal and institutional influences). Read More
DML2010: Sonia Livingstone on Youthful Participation in Digital Media
March 1, 2010 – 1:58 am
A few weeks ago while on a visit to the US, I attended the ‘Digital Media Learning‘ conference in San Diego. The closing key note was given by Prof. Sonia Livingstone from London School of Economics (LSE).
The conference itself opened my eyes to a number of things, one important thing is that we need to always remember the interdisciplinary nature of this field. Without an open mind and participation in conversation and sharing, often the perspective from which we approach digital media learning can cloud and sometimes blind us from anothers view of this space. As adults researching this space, our view of the world is very different from those we research and observe – be it child, young adult in HE or those engaged in lifelong learning. But from each other we can certainly share and learn.
Prof. Sonia Livingstone provided one of the best talks I’ve been fortunate to listen to in this space, and like Henry Jenkins and S.Craig Watkins, made me think. From her talk, Read More
DML 2010: S. Craig Watkins on Black and Latino youth remaking the participation gap!
February 21, 2010 – 12:31 am
Following the chair’s introduction by Dr. Henry Jenkins, the opening keynote talk was delivered by S. Craig Watkins. Highly regarded for his research about race, youth and digital media usage and his books, The Young and the Digital and Hip Hop Matters. He was invited to join the MacArthur Foundation Series on Youth, Digital Media and Learning.
With this in mind and with no experience in this area I was looking forward to hearing the perspective from which he considers this space. Below is provided a few key insights I took out of his keynote talk: Read More
DML 2010: Henry Jenkins on Diversifying Participation!
February 19, 2010 – 10:21 am
Tonight in the Chair’s introduction to the DML 2010 conference, Dr. Henry Jenkins posed some interesting insights into what is emerging and what we are facing when it comes to Digital Media Learning …asking the delegates to consider more widely diversifying participation in learning communities …
From this introduction I tried to capture a number of key insights … a colleague and friend of mine, DK from MediaSnackers, a social media organisation specialising in engaging youth-based organisations, once spoke that he endeavours to make people either ‘think’ or ‘smile’ from his talks, meetings or conversations. Well tonight Henry Jenkins … most certainly made me think …
Below are a number of the key insights I took out of Henry Jenkins talk … Read More
DML 2010: Setting a Remit for Reflection!
February 19, 2010 – 9:26 am
Tonight the DML 2010 conference commenced with a number of key speakers introducing the conference and outlining the journey that has lead us here today, why it’s important and what we envisage the next few days will encompass.
Dr David Theo Goldberg & Dr Heather Horst from UCHRI opened the conference outlining the digital media and learning initiative Digital Media and Learning Research Hub that was launched over 4 years ago with the idea to bring together scholars, practioners and society with a focus on ‘education and learning’ through, with and about digital media technologies.
With this they pose a number of questions for consideration over the new few days: Read More
Digital Media Learning 2010: Inclusive, International & Participatory!
February 19, 2010 – 1:10 am
Inclusive, international and participatory is the promise of the first ever digital media learning conference, here in San Diego over the next three days. The 2010 Digital Media Learning Conference (San Diego, USA).
Today finds me at the start of the conference hosted University of California Humanities Research Institute at the UC Irvine campus in San Diego. The next 3 days over 500 digital media delegates form around the world are coming together to deliver, attend and discuss at over 60 panel session about digital media learning and literacy in society, education, and policy. As noted in the conference press release as to why this is so important: Read More
